Have you started planning your Jell-O for the show? Here are some photos from last year to get you thinking about the possibilities. As you can see, many people use props and the regular Jell-O brand to express their creative idea. We don't have rules against your oddest of ideas; we don't have rules! You can make what you want. We don't judge. So there is no "Best of Show" although lots of people have their favorite pieces and artists. We have artists of all ages.
I try to give each artist some attention to thank them for participating and encourage them to be proud of their accomplishment. For many, as it was for me, this will be your first chance to put art on a pedestal in a gallery and really call it Art! It's good to let yourself be proud and at the same time embrace the silly, non-competitive, non-evaluative structure of what we do. If you say it is art, it is.
No degrees or credentials are needed. Lots of us use "Jell-O names" just to add to the silliness. We have certainly had many famous artists participate, as well as local celebrities. One man used to bring his exhibits all the way down from Seattle although he was from the edible Jell-O art universe (there is one) and he was surprised that we didn't have that requirement, or winners. He brought five pieces the first year, I think, all wonderful, precisely engineered works of food art, and I think he was disappointed that he didn't win anything. My Queenly view of it is that if we have no winners, we have no losers.
Everyone has had a chance to feel like a loser, and no one needs more of it. I don't like hierarchies and judgements for self-expression. It takes courage to put yourself out there, even in a silly way, so I want that to be the mark of the artist, that simple courage to step up and display your emotional and artistic pursuits to the public. I'd like it if all of us were unafraid to do that.
I make and sell crafts and have for decades, so I have plenty of experience with rejection as well as acceptance. It's still thrilling when someone chooses my products over all the others available, and I won't deny that my ego thrives on that "winning" represented in my sales total. The regular marketplace is competitive but we can work against that by sharing information, being welcoming to other artists, especially if they make what we make. The less we try to dominate the more we all can succeed. You can see the end result of competition in our economy as companies get bigger and bigger, swallow diversity of offerings, and smaller entities are driven from the marketplace for lack of opportunity. My life is not going to go that way, so I work against it as hard as I can.
I never studied art formally, either. I was devastated by the interference of my first grade art teacher, and hardly tried again. My outlets became Hallowe'en costumes, singing, cooking, Girl Scout badges, and other safe spaces for little girls in the 1950s and 60s. When Jell-O Art came along in 1988, I was hesitant, but thrilled with the results. Through it, I found a creative process, and an awareness of what making art was all about, and although it took decades, eventually I was able to embrace the idea that I could be a Real Artist just by doing Real Art. I don't find the art world closed to me, except in the spaces where judgement, credentials, and hierarchies rule (like almost all of it.) So holding the Jell-O Art Show every year and reinforcing that open creative space has been my vital force that keeps me going.
Each one of these pieces was made by someone who went through their own, personal creative process, and had their own emotions about it, which I hope included joy and laughter and a few of those moments when intuition takes over and the internal critic stays silent. That would be ideal. Some people put in incredible amounts of time and effort; other throw it together the morning of the show or the night before. Anything goes! And if you really don't want to make pedestal art, there is always the Tacky Food Buffet! Just make sure it will be safe to eat. Jell-O treats are always popular at the table, and we've seen some spectacular ones. Sometimes they are even very tasty.
Generally the show is lighthearted and fun for all, though of course we are sometimes disappointed when our results don't match our imaginations. Don't give in to your critic. Bring your piece no matter what. We can all learn from your efforts, and the happy accidents that creative chaos can spawn. Just make some Jell-O tonight. Make some magic!
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